Who We Are
Lotus Campaign is a nonprofit engaging the private sector to solve homelessness in a whole new way.
Lotus Campaign’s founders and advisers are experts in private-sector real estate, urban planning, community development, finance, sustainability, homelessness, and affordable housing. Together with real estate developers, landlords, service providers, and philanthropists, we have formed a partnership of unexpected allies to solve the supposedly “unsolvable” epidemic of homelessness.
Our Origin Story
Lotus was born out of both optimism and frustration. Our founders, who were serving on an advisory panel about homelessness and real estate, noticed that the team of experts had only one person representing the real estate industry. They wondered what would happen if an economic lens was applied to solving homelessness? They wanted to understand why landlords wouldn’t rent to people experiencing homelessness.
They called developers and landlords. Everyone had the same list of hurdles — Who’s going to pay rent? My property managers aren’t social workers. What happens if something goes wrong?
That’s when our founders went to work figuring out how to overcome those barriers through economic guarantees, financial incentives, and strong partnerships with social services organizations. The result is Lotus — a partnership of unexpected allies — landlords, real estate developers, investors and the social sector working together to solve homelessness in a new way.
Our Name
Lotus flowers grow from mud. Nothing is more analogous to mud than the way homelessness mires individual lives and our society. Lotus flowers symbolize hope and the promise of regeneration. The kind of regeneration the Lotus Campaign is working to create for individuals and communities.
Lotus Leadership
Executive Team
Beth Silverman
Executive Director
Home: Asheville, N.C.
“Find out who you are and do it on purpose.”
—Dolly Parton
Beth is one of Lotus Campaign’s four cofounders. Responsible for the strategic vision and impact of the organization, she is a senior practitioner and thought leader at the intersections of social impact, urban planning, real estate development and public policy.
Geoff Brooks
Charlotte Program Director
Home: Charlotte, N.C.
“Let’s Do, This Great Work.”
Geoff Brooks is the Charlotte Program Director at Lotus Campaign, where he leads the Landlord Participation Program’s growth and key initiatives in the region. With over 25 years of experience, Geoff has excelled in building transformative partnerships and implementing successful housing initiatives with organizations such as Lutheran Services Carolinas, the North Carolina Department of Human Services, and Roof Above.
Holly Calvasina
Director of Development
Home: Charlotte, N.C.
“Not everything that is faced can be changed, but nothing can be changed until it is faced.”
—James Baldwin
Holly oversees fundraising, connecting supporters with opportunities to build a better world, and serves as a public advocate for Lotus Campaign’s work. Prior to joining Lotus, Holly served as Development Director at CHOICES Center for Tennessee Reproductive Health.
Julie Paul
Raleigh Program Director
Home: Raleigh, N.C.
“Just keep swimming. Just keep swimming.”
—Dory, Finding Nemo
Julie directs and manages the Raleigh Landlord Participation Program and supports related key initiatives. As such, she is responsible for the continued growth of the Lotus Campaign model in its newest community.
Board of Directors
Philip Payne
Chairman & Cofounder of Lotus Campaign
Philip is one of the co-founders of Lotus Campaign. He considers himself a pragmatic idealist who believes that it is possible to do good while doing well. For nearly 30 years, Philip has worked to produce and maintain multifamily rental housing that is affordable to the workforce.
Read MoreRob Bergdolt
Managing Partner, DLA Piper
Rob Bergdolt is a partner with DLA Piper LLP (US), an international law firm. Rob is the managing partner of his firm’s North Carolina office and focuses his practice on securities regulations, corporate governance and mergers and acquisitions for real estate investment trusts.
Read MoreMaureen Boyer
Vice President of Design Innovation, Dignity Moves
An architect and executive with more than 40 years of professional experience, both nationally and internationally, Maureen is recognized as a leader in the design and construction industry. Maureen is valued by her long standing clients, both institutional and commercial as well as by her high performing project teams and strong consultant partnerships as an experienced and empathetic leader who is adept at solving problems and empowering people.
Read MoreJeralyn Gerba
Cofounder and Editorial Director, Fathom
Jeralyn Gerba is the co-founder and Editorial Director of Fathom, the award-winning travel website providing world-curious travelers with inspiration, expert recommendations, and advisory services. She is also the creator and host of the “A Way to Go” podcast with iHeart Radio. Before Fathom, Jeralyn was on the founding editorial team of the newsletter company DailyCandy.
Read MoreKeith Harris
Executive Vice President, Avanath Capital
As Executive Vice President of Avanath Capital, Keith is responsible for the firm’s Acquisitions program. Avanath is a vertically integrated real estate investment firm that acquires, renovates, owns and operates affordable, workforce and value-oriented apartment communities across the U.S. His 35 years of experience in real estate includes acquisitions, dispositions, asset management, lending, property management and partnership structuring.
Read MoreSylvia Kwan
Chief Investment Officer, Ellevest
Sylvia S. Kwan, Ph.D., CFA, CAIA is the Chief Investment Officer at Ellevest, a technology-enabled financial company built by women, for women. In this role, she is responsible for creating the investment solutions, strategies, portfolios, and proprietary algorithms that drive Ellevest’s investment recommendations across both automated digital and customized private wealth advisory services.
Read MoreMolly McCabe
CEO & Founder of Hayden Tanner & Cofounder of Lotus Campaign
Molly is a co-founder of Lotus Campaign. She has spent her career cultivating practical solutions and strategies to accelerate the emergence of resilient buildings and vibrant, sustainable cities. Molly is currently the CEO and Founder of HaydenTanner, a development and advisory firm
Read MoreBoard of Advisers
Mary Ruth Payne
Cofounder at Lotus Campaign
Mary Ruth, one of the co-founders of Lotus Campaign, began her career as a psychologist at a large public hospital where she developed and evaluated treatment programs for children, adolescents, and adults dealing with mental illness or chemical dependency. She worked as an administrator and collaborated with the clinical directors of nine community services boards in Virginia.
Read MoreCarlton Brown
Principal and Chief Executive Officer at Direct Invest Development, LLC
Carlton is focused on developing strategies to bring capital markets to disinvested communities to invest in the development of “sustainable restorative” human settlements. Sustainable restorative development addresses human social, economic and cultural capital development while preserving environmental resources for future generations and returning a market rate of return for investors.
Read MoreElizabeth Kurtz
Executive Director at Charlotte Family Housing
Elizabeth brings her unique blend of for-profit and nonprofit experience, as well as her passion for issues surrounding poverty and homelessness to her role as Executive Director at Charlotte Family Housing, and understands that breaking the cycle of poverty requires not only compassion and empowerment at the individual level, but also advocacy and policy work at the systems level.
Read MoreSamone Lett
Owner and Chef at Red Door Events & Catering
Chef Samone Lett is a Food-Network Star who runs her own catering business, Red Door Events & Catering in Atlanta, Georgia. Chef Lett began her culinary journey cooking with her family in Brooklyn, was exposed to kitchen management and food service while serving in the United States Military and graduated from Le Cordon Bleu with a degree in Culinary Arts.
Read MoreBrenden McEneaney
Senior Vice President at JLL
Brenden leads Sustainability Client Solutions for JLL across the Western US. He helps real estate investors and corporate occupiers develop and execute ESG and Sustainability strategy across their portfolios. Previously, Brenden led consulting work at Integral Group, the global leader in deep green engineering and low carbon design.
Read MoreDavid Meeker
Partner in Trophy Brewing, Elm Partners, and Carpenter Development
David is a Raleigh native, entrepreneur, and community advocate dedicated to revitalizing Downtown Raleigh and addressing homelessness. In 2008, he founded Carpenter Development and partnered with Trophy Brewing. Over the past decade, David has been deeply involved in efforts to end homelessness and has made a significant impact through various leadership roles.
Read MoreJosie Nasife
Property Management Executive
Josie is an accomplished property management executive with over 25 years of professional experience and most recently served as Director of Property Management at Ginkgo Residential for 9 years.
Read MoreChris Woodfolk
Senior Analyst at LendingTree
Chris Woodfolk is currently an MBA candidate at the University of Virginia’s Darden School of Business. Previously, he served in multiple capacities at Charlotte-based LendingTree, the nation’s leading online marketplace for financial services. During his time as a Corporate Citizenship Partner, he was responsible for executing the company’s corporate giving strategy and promoting its philanthropic initiatives.
Read MoreOur Partners
Participating Landlords
- All States Equity Group
- Aquila Thompson Place LLC | AM Realty
- Ascent Real Estate Partners
- APG Capital
- Beacon Real Estate Group
- Ginkgo Residential, LLC
- Grubb Properties
- JEM Holdings
- Marsh Properties
- Pfalzgraf Communities
- Red Hill Ventures
- Sandee Road Ventures
- Trademark Residential
- Vive Equity
- Vivo Living
- York Properties
Social Service Partners
- Charlotte Family Housing
- Charlotte Rescue Mission
- Families Forward Charlotte
- Families Together
- Haven House
- Heal Charlotte
- Healing Transitions
- Hope Center at Pullen
- Hope Haven
- Roof Above
- Salvation Army of Wake County
- Supportive Housing Communities
- The Relatives
- Triangle Family Services
Philanthropic Partners
- 4 Others Foundation/John & Pam Philips Family
- A.J. Fletcher Foundation
- Atrium Health
- Avanath Capital Management, LLC
- Bank of America
- Banyan Street Real Estate Funds, LLC
- Canopy Housing Foundation
- Crosland Foundation
- Duke Energy Carolinas, LLC
- Enterprise Community Funders
- Faison
- LendingTree
- LISC Charlotte
- Park National Bank
- Tom Russell Charitable Foundation
- Truist
- Wells Fargo
- Women’s Impact Fund
- York Properties